With the continuous development and breakthrough of the sanitary ware market and the continuous emergence of new sanitary ware products, after nearly 20 years of hard work and solid and rapid development in the international market, China's building and sanitary ceramics industry has finally stepped onto the world stage and been admired by its peers. At present, China has become a major sanitary ware producer in the world. Sanitary ceramics products have begun to be exported to the international market in large quantities, and the growth momentum continues to be optimistic. The situation is very gratifying. Recently, the author carefully read the relevant national new sanitary ware product samples obtained from the international fair, and analyzed and studied the current development trend of the product. It is believed that the development of new sanitary ware products will present the following five characteristics in the face of the changing new needs of the international market at present and in the next few years. It is now published for your reference only.
1、 New requirements for sanitary ware products
At present, according to the requirements of international market access standards, all domestic sanitary ware products exported must reach the iso90000 international quality system certification. In addition, there are many product marks and standards recognized by various countries, such as international standard acquisition certification and export certification. If you want to directly export to western developed countries such as Europe and the United States, you should always pay attention to the product standards of these countries, as well as the requirements and changes in trade barriers that occur at any time. We must constantly improve the technical content of our export products and continue to improve the quality and added value of our export products. For example, we should strengthen new technologies for the production of new sanitary ware, such as nano antibacterial ceramic technology, green product production technology, and constantly develop a new generation of new products to meet the needs of domestic and foreign markets, which is also conducive to entering the international market. This trend may continue for quite some time. Therefore, sanitary ware manufacturers should attach great importance to this feature before organizing new product development and expanding exports.
2、 Variety diversification trend
At present, sanitary ware products have far broken through the past tradition. As a symbol of modern and comfortable life, it has entered all aspects of people's life. That is, it not only has health and cleaning functions, but also includes health care functions, appreciation functions and entertainment functions. In terms of use function, only the washing methods of sanitary ware products include rotary washing, silent washing, oblique washing, vertical dropping, siphon washing, jet washing, etc. The shapes of sanitary ware products include one-piece toilet, basin series, one-piece toilet, women's toilet, squatting toilet, urinal, mop basin, column type or table type face washer, etc. In recent years, sanitary ware products have also launched a series of supporting products with additional functions such as leisurely bathtub, cabinet basin and steam room. Therefore, in the future, it is self-evident that the sanitary ware market will show the development trend of variety diversification.
3、 The comprehensive functions of the product are more prominent
According to the shopping psychology of consumers in the international market, a good sanitary ware product must be able to meet the modern lifestyle and have relatively complete functions. For example, in addition to meeting the use functions, it also needs to solve many functions, such as water saving, energy saving, environmental protection, comfort, health care, anti-aging, inductive intelligence, etc., with obvious recyclability and strong awareness of green environmental protection. This requires that the new generation of products must be able to make full use of the comprehensive high-tech achievements such as biotechnology, electronic technology and induction technology, and combine various new functions to improve the comprehensive functions and physical quality of sanitary ceramics products.
4、 A complete parts manufacturing base should be built
Now, in the developed countries of sanitary ware production in the world, due to the increase and enrichment of new functions of sanitary ware products, its production chain has been involved in the production of a large number of accessories. Therefore, a mature sanitary ware industry should be supported by more varieties of accessories and additional products. For example, the production of raw materials, glazes, pigments, models, machining, instruments, meters, copperware, and packaging and decoration materials, which are closely connected with many sanitary ware production systems, should be incorporated into the whole production system as soon as possible. Therefore, the sanitary ware production industry in China urgently needs to form a complete industrial cluster and supporting cluster related to the production of sanitary ceramics as soon as possible, and form a processing base for various related accessory products consistent with the end products.
In a word, at present, the new product development of sanitary ware enterprises in China must quickly and reasonably allocate resources in the same industry, and timely integrate resources. It is still very important for enterprises to pay close attention to the new demands of the international market and understand the development trends of new products in developed countries. Sanitary ware enterprises should pay attention to the development and the quality of sanitary ware products, which is the key.